Crowdfunding has been around for awhile, but it's become more popular and accessible lately through some user-friendly websites like Kickstarter and Indiegogo.As we build toward launching our first product, Plant Link, we've had a lot of people ask us what this crowdfunding stuff is all about. It's a great way for organizations - especially start-ups - to raise money for a project, so we wanted to talk a bit about how crowdfunding works and what benefits it offers.
So here's a quick and dirty run-down of crowdfunding:
Crowdfunding can be a fun way for backers to help average folks make their ideas and dreams a reality (and receive some cool goodies in return), and it's an excellent way for start-ups and entrepreneurs to raise money for their project and get it in the hands of interested backers.
Posted from; http://www.oso.tc/blog/2013/1/1/what-is-crowdfunding