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What is crowdfunding?

posted Apr 3, 2013, 4:38 PM by Andrew Manzo

The most famous crowdfunding example is the 2012 presidential campaign of Barack Obama in the US for which 150 million dollars were raised by the public. What would have happened if Obama had lacked funds in the middle of its campaign (as his opponent did)? History may have been different. First event of its kind, it was not wealthy industries who shaped the victory of their candidate but millions of people who, on average, provided 80 dollars on Internet to bring the first Afro-American to lead the USA.

In the artistic world, John Cassavetes funded his first film SHADOWS in 1958 with contributions from his audience of several radio shows : "Pledge a movie that resembles you" he claimed!

Crowdfunding is thus a lever allowing the public to financially and collectively sustain an appealing idea or a project. KissKissBankBank aims at applying this model to all the ideas or projects we will find suitable.

Why contribute to this kind of project?

Your first motive must be the pleasure to bring to life ideas and projects that are meaningful to you.

You can also be motivated to live from the inside the execution of these projects.

Even more, you will be able to enjoy the compensations set by the creator in order to see the direct impact of your financial contribution.